Hey Dolls! Ready to step into your opulence era? We’ve got all the insider tea from the most demure event of the season—the launch of our Romantic Riviera Collection! Picture this: an afternoon dripping in old money style, French Riviera…
Hey, fashionistas! Whether you’re a BookTok babe or just live for a good cry-fest, you already know that It Ends With Us hit our screens in August 2024. And let’s be real—the buzz isn’t just about the love triangles and…
If you’ve somehow missed one of TikTok’s biggest fashion trends, coquette style is undoubtedly in, doing huge numbers across social media. It’s a trend that’s tangled us all up in all its ribbons, pearl necklaces, and many bows – and…
Hey, fashion queens! Homecoming season is here, and you know what that means—it’s time to serve looks that’ll have everyone shook. Whether you’re going for glitz and glam or effortless chic, EGO has the lowdown on all the hottest homecoming…
Hey, fashionistas! Ready to dive into the glitz and glam of London Fashion Week September 2024? Whether you’re a seasoned style queen or just stepping into the world of high fashion, this guide is your go-to for all things chic…
Hey sunshine seekers! Ready to ditch the frost and thaw out in some tropical vibes? If you’re packing for a winter sun holiday and want to look insta-ready, you’ve come to the right place. From layers to evening wear, we’re…
Here at EGO, we’re causing a racquet over this season’s latest trend: Tenniscore. If you’ve seen ‘Challengers,’ you’ll know that three things are in this summer: throuples, tennis and Wimbledon inspired outfits. So get ready to have a Challengers summer…
Hey, gorgeous! Ready to crush uni life while looking fabulous? Buckle up, because we’re about to dive into some useful tips for students that will keep you stylish, sane, and slaying every day of the semester. Wardrobe Wonders: Mix and…
With the unreal headliners at this year’s Creamfields, we’re just as excited as you at EGO to get our rave on and soak up the vibes. After getting your tickets, all that’s left is to sort out your outfits to…