Zhuzh up your stunning summer wardrobe with jaw-dropping makeup to make the most of holiday outfits. Summer makeup is based on the right foundations, what else! From perfecting your natural glow to radiating goddess energy, we’ve got the low down on the most creative looks with easy tips to take you from that first beach party to the last act on the Pyramid stage. You’re gonna be simply radiating beauty this summer.
Our EGO blog has got you covered with summer makeup looks that will literally make your outfit. Think vibrant colours, cool contouring, and chic coordination. If you love standout style and want to experiment more with your makeup, then let our stylists paint you beautiful with these stunning ways to elevate your looks.
Six of the best summer make-up looks
Sunshine means more days outdoors, whether at home or abroad, so why not embrace a more natural summer make-up look that suits the vibe? This is ideal if you want to keep it simple with minimal colour and a little bronzer to give the impression of sun-kissed skin.
Whether it’s trending on TikTok or reeling ahead on Insta, we’ve picked out some of the best summer makeup trends we’d love to try this season:
- Natural glow
- Dewy fresh
- Freckle fun
- Festival ready
- Sunset smoulder
- Mermaid core
Keep reading to find out why these 6 trends are the hottest looks this summer. We’ve picked 3 that are ‘au naturel’ and 3 that are full-on funky and fabulous. Then it’s up to you to pick your beauty lane!
The best 3 natural summer makeup looks
Natural glow
Minimalist make-up is always on trend. We’ve spotted simple makeup looks heading down the runway at recent fashion weeks, including last year’s Paris Fashion Week which embraced the “no-makeup makeup” movement. It centred on a fresh face and minimal colour, highlighting a natural glow. Think gorgeous, healthy-looking skin and effortlessly polished vibes.
Work this summer makeup look with one of our summer dresses where less is definitely more. Best of all, you barely need to pack any product!
Skin is very much in right now, so base your look around a lightweight foundation or tinted moisturiser and a soft-tinted lip balm to enhance the beauty that you’ve been blessed with. A good brown mascara will be your best friend for summer naturals or add a few individual false lashes that look 100% real. That way you achieve longer, softer lashes for the perfect natural summer makeup look. The eyes say it all!
Dewy and fresh
A dewy and fresh summer makeup look is the perfect trend to have you looking radiant and hydrated. It’s a strong contender for date night outfits, when you want to give natural goddess energy and feel your worth.
This makeup look is youthful and confident and works in perfect harmony with the sun to have your skin glowing and looking healthier than ever. A hydrating primer is one of the most important ingredients for achieving this natural glow, along with a touch of cream blush on your cheekbones to make sure the sun hits you just right.
Team with one of our gorgeous occasion dresses and a tinted lip to finish off your sun-kissed goddess look. Makeup experts say matching your lip colour to your nipples is the most flattering shade. Go on, try it and let us know!
Freckle heaven
Another look that shouts ‘summer fun is here’ is freckles! If you’re lucky enough to have freckles naturally, you’ll be familiar with them making an appearance in the warmer months, so why not let them shine through your summer makeup look?
Freckles are besties with a natural summer glow, so let them have their moment in the sun and apply the tiniest hint of tinted moisturiser or a thin layer of foundation or BB cream if you daren’t go bare. Remember to always use a primer or moisturiser with SPF, your skin needs sun protection this season.
No freckles? No drama! Position them across the nose and cheeks with a brown liquid or gel eyeliner. You can buy specific freckle tint products, but a liquid brow product or eyeliner works just as well with a super precise tip so it’s easier to make them look more natural. Don’t forget setting spray to make them stick!
What products do make-up artists recommend for natural make-up looks?
- Skincare-first: You don’t need product if you use a good skincare routine for a natural base.
- Tinted moisturiser: Light coverage in certain places will even out your skin tone.
- BB cream: Blemish balm or beauty balm is basically a tinted moisturiser with added benefits like SPF.
- Concealer: For the natural look use this sparingly to cover a breakout or specific blotchy areas.
- Cream blush: Cream over powder for a natural look every time as it’s sheer and easy to blend for an au naturel glow up.
- Brow gel: Keep it clear to simply fluff and define brows.
- Brown mascara: Save black for date night – brown lengthens and defines lashes without looking too clumpy or heavy.
- Tinted lip balm: Adds a hint of colour and keeps your lips hydrated.
Colourful make-up looks
Festival ready
Festivals are the best time of year to go all out and indulge your makeup fantasies. We’re talking graphic liners, face gems, glitter, sequins, and more. Create a Coachella vibe with boho-chic looks, serious statement-making eyeliners or all-out glitter and sparkle vibes so you can dance ‘til dawn and release your inner desert fairy in our festival dresses or festival co-ords paired with some hip sunglasses.
You’re going to need a bigger shoulder bag for your stash of colourful cosmetics and planning your looks on paper can be fun. So, grab a pad, sketch it out, and then make it happen. This is a look for colour queens. The only rule of festival makeup is that there are no rules!
Sunset eyes
Bring colour into your summer look by focusing on sexy, smouldering colour eyeshadows. Choose multiple warm tones that mirror the sunset. Orange, red, and pink tones make up the perfect palette to suit those warmer skin tones when you have a tan or are blessed with stunning darker skin. Glow up after dark with sexy going out tops to making for the perfect date night outfit or rave look.
Keep your skin moisturised and glowing with a nude or natural lip to keep your eyes centre stage. Just add a sweep of shimmering bronzer over cheekbones, jawline, and brow to bring it altogether in a high summer smoulder. You’re fierce and on fire!
Mermaidcore
Mermaidcore makeup is all about channelling the mythical beauty of mermaids. Quirky, glamorous, and playful looks that are based on glowing, dewy fresh skin as if you’ve just stepped out of the waves. Team with shimmery eyeshadow and pops of ocean-inspired colours accented with glitter, gems, and even stick-on pearls – perfect for a sea princess!
Create radiant mermaid skin with a hydrating primer, super lightweight foundation, or a tinted balm for a naturally pale look. Dive into gorgeous ocean tones when it comes to eyeshadow and match it with your swimwear. Teals, blues, sea greens, and iridescent purple, all look fab with metallic dresses to keep it other worldly. For the cheeks, add pops of coral or bold fuchsia teamed with a glossy nude lip taking inspiration from tropical fish and shells.
What products do makeup artists recommend for colourful summer makeup looks?
- Colourful makeup palette: Focus on a warm, sunset palette for eyes and cheeks.
- Graphic eyeliner: Try using a sharp eyeliner to outline shapes and funky designs.
- Glitter and glitter glue: We love loose glitter and shimmering eyeshadow for added sparkle.
- Neon pigments: The go-to for rave or festival makeup in bright, fluorescent colours.
- Face gems and jewels: Add 3D sparkle to cheek bones and brows for party vibe.
- Face and body paint: Consider investing in body paint for creating elaborate designs.
- Foiling technique: Apply a liquid product to eyeshadow to intensify the colour and effect.
- Ombré effect: Blend warm eye colours for a gradual transition in the eye crease.
Summer looks
Complete your summer makeup looks, whether natural or colourful with pieces from EGO’s new in clothing. Choose from going out dresses, co-ord sets, and more to suit the look you love best and the one that feels most like you. Makeup is such a personal, creative way to make the difference to any outfit and give you so much confidence.
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